Minde Sjokolade Pretzel

Minde Sjokolade is a classic Norwegian chocolate brand with a history dating back to 1898, when it was founded by brothers Hjalmar and Anton Minde in Bergen. The brand is well-known for its slogan "Det er lov å la seg friste" (It’s okay to be tempted) and has been a staple in the Norwegian confectionery market for over a century.

Originally starting as a local factory in Bergen (Minde Sjokoladefabrikk), the production was eventually moved to Fredrikstad in 2011 after the company was acquired by the Brynild Gruppen. Today, the brand is wholly owned and manufactured by Brynild AS. The Minde Pretzel product specifically combines salty, crunchy pretzels with a smooth cocoa coating, adhering to the brand's long-standing tradition of creative chocolate combinations.

As of 2026, the brand remains under the ultimate ownership of Brynild AS, a major Norwegian confectionery and snack food company based in Fredrikstad. The company continues to produce Minde products in Norway, maintaining the brand's heritage as an authentic Norwegian chocolate maker.