Superfeet insoles

Superfeet is a prominent American brand specializing in high-performance orthotic insoles and footwear accessories. Founded in 1977 by Dennis Brown and Dr. Chris Smith, the brand originated as the sports medicine division of Northwest Podiatric Laboratory in Blaine, Washington. Its mission was to bring affordable, pharmaceutical-grade podiatric support to the general public, primarily focusing on the ski and running industries.

Historically, the company operated as a 100% employee-owned (ESOP) entity for many years, fostering a unique corporate culture. However, in June 2021, Superfeet was acquired by Westward Partners, a Seattle-based private equity firm. This acquisition was aimed at accelerating global growth and expanding the brand's reach into international markets like Europe and Asia while maintaining its core focus on biomechanical innovation.

Manufacturing for Superfeet is centered in Ferndale, Washington, where the company utilizes state-of-the-art technology, including high-tech 3D printing for its personalized ME3D insole line. While a significant portion of production remains in the United States to ensure quality control and rapid innovation, some global distribution components and standard product lines may involve international manufacturing partners to support its worldwide footprint.