Signal Cool Mint toothpaste

Signal is a globally recognized oral care brand that has been a staple in households for over half a century. Originally introduced by Unilever with the world's first striped toothpaste in 1961, the brand has expanded its portfolio to include a wide range of oral hygiene products, from fluoride-based pastes for cavity protection to sensitive and whitening variants.

Today, Signal is owned and marketed by the British multinational consumer goods giant Unilever. While it has deep historical roots in Europe—particularly in France where it was a pioneer—it is now a truly international brand. Because Unilever operates dozens of production sites worldwide, the manufacturing of Signal toothpaste occurs in multiple locations. In the European market, products are often manufactured in Germany or France, while separate regional factories exist to serve markets in Africa, Asia, and the Middle East.

As of 2026, Signal remains a 'Power Brand' for Unilever, reflecting the company's strategic focus on the Personal Care and Beauty & Wellbeing sectors. The brand is known locally by various names depending on the region, such as Pepsodent in some markets, but it maintains a consistent reputation for dental health innovation.