Koi Footwear

Koi Footwear, often shortened to KOI, is a prominent independent British fashion brand that has carved out a niche in the alternative and subculture-driven market. Founded in 2016 by Uzair Ahmad, the brand is headquartered in Manchester, United Kingdom, a city deeply connected to its creative identity. KOI is widely recognized for its bold, vegan-friendly designs, including platform boots, Mary Janes, and chunky trainers that cater to individuals seeking self-expression through fashion.

While the brand's creative direction, design work, and corporate operations are based in the UK, the actual production of their footwear takes place in China. The company utilizes a contract manufacturing model, partnering with factories that adhere to auditing programs and codes of conduct like the amfori BSCI. As of 2026, the brand remains an independent entity under the ownership of its original founder through Koi Footwear Limited, continuing its focus on vegan materials and digital-first global retail.