Floïd The Genuine Transparent Shaving Gel - Vetyver Splash

Floïd is a prestigious men's grooming brand with a heritage dating back to 1932. It was originally founded in Barcelona, Spain, by Juan Bautista Cendrós Rovira at his "Buenos Aires" barbershop. The brand became iconic for its aftershave lotions and classic barbershop fragrances, serving as a staple in traditional European grooming for nearly a century.

Historically, the brand had two distinct lines: a Spanish version and an Italian version. The Spanish formula was often associated with Revlon of Spain (Haugron). However, in recent years, the brand has been revitalized and brought under the management of Ludovico Martelli S.p.A., a renowned Italian company famous for other grooming brands like Proraso and Marvis.

Today, the "The Genuine" product line, which includes the Vetyver Splash transparent shaving gel seen in the image, is primarily manufactured in Italy. This positioning emphasizes its traditional barbershop performance while utilizing modern cosmetic formulations to cater to enthusiasts of wet shaving and precision grooming globally.