Breezer alcoholic fruit-flavored drink

Breezer, formerly widely known as Bacardi Breezer, is a pioneering brand in the ready-to-drink (RTD) alcoholic beverage category. Originally launched in the United States in 1990, the drink quickly became a global phenomenon, particularly in the 1990s and early 2000s, by offering a sweet, fruit-flavored alternative to traditional beer and wine.

The product is manufactured in various locations worldwide to serve regional markets. For instance, in India, it is produced by Bacardi Martini India (a joint venture), and it has historically had bottling facilities in countries like Puerto Rico, Mexico, the United Kingdom, and Australia. The base of the drink varies by region: in many Western markets, it is a rum-based cocktail involving Bacardí rum, while in other regions like India, it is often produced as a malt-based fermented beverage to comply with local tax and distribution regulations.

Today, the brand remains a significant part of the Bacardi Limited portfolio. While it saw a decline in some European markets in the mid-2010s, it has recently undergone global rebranding efforts to appeal to a new generation of consumers, maintaining a strong market presence in Asia, Canada, and Scandinavia.