Made O'Meter
Discover where a brand or product originates
The product shown is the Reebok Nano X3 Adventure, a versatile training shoe designed for both indoor gym workouts and outdoor activities. It is a specialized iteration of Reebok's flagship Nano line, which originally debuted in 2011 as a purpose-built shoe for CrossFit. The 'Adventure' variant is distinguished by a water-resistant upper and a rugged outsole developed in partnership with Vibram, specifically using the Vibram ECOSTEP RECYCLE EVO compound, which incorporates at least 30% recycled rubber for improved traction and environmental sustainability.
While Reebok's corporate operations are centered in Boston, Massachusetts, the manufacturing of its footwear is distributed across a global supply chain. Most Reebok sneakers are produced in high-capacity factories located in Vietnam, China, and Indonesia. In recent years, the brand has also engaged in small-batch innovation-led production in the United States, notably at its Liquid Factory facility in Rhode Island, though the vast majority of its consumer retail inventory continues to be sourced from major Asian manufacturing hubs.
Historically, Reebok was a British company founded in 1958 by Joe and Jeff Foster, descendants of the founder of J.W. Foster and Sons. After decades of growth and a 2005 acquisition by Adidas, the brand changed hands in early 2022. It is currently owned by Authentic Brands Group (ABG), a global brand management company based in New York. Under ABG's ownership, the brand has re-focused on its athletic heritage and team sports, while regional operations and distributions are often managed through licensees such as Galaxy Universal in the US and Europe.
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Made O'Meter uses AI-powered analysis to estimate production origins. Results are not always 100% accurate.
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