Cif Crème original cleaning product

Cif is a world-renowned brand of household cleaning products, most famous for its revolutionary 'Cream' cleaner. It was first launched in France in 1965 by Unilever as an abrasive liquid cream, providing a more effective and gentler alternative to the scouring powders commonly used at the time. The product's non-scratch formula was specifically designed to clean modern household surfaces like stainless steel and enamel without causing damage.

Over the decades, Cif has expanded its portfolio to include sprays, wipes, and gels, available in over 60 countries. Depending on the region, the brand is also known by names such as Jif, Viss, Vim, or Handy Andy. In 2001, many regional names like Jif were harmonized to 'Cif' across Europe to create a more consistent global brand identity.

Today, Cif is part of the extensive portfolio of Unilever, a British multinational consumer goods giant headquartered in London. The product is manufactured in various strategic locations globally to serve local markets efficiently, with significant European production facilities located in Italy and Hungary. The 'Cleanboost' technology featured on modern packaging represents the brand's latest innovation in using natural cleaning particles and more sustainable formulations.