Fritzbox 5690 Pro

The Fritz!Box 5690 Pro is a high-performance network gateway manufactured by the German telecommunications company AVM. Originally founded in Berlin, Germany, the brand is known for its distinctive 'Fritz!' branding and integrated solutions that combine high-speed internet, telephony, and smart home control. While the technical development, industrial design, and firmware are developed directly in Berlin to ensure high quality and security standards, the physical hardware is typically assembled in various locations across Europe.

Starting in July 2024, the parent company AVM began a strategic transition following the acquisition of a majority stake by the investor Imker Capital Partners. This move was intended to manage a generational change from the original founders while expanding the brand's international presence. By 2025 and moving into 2026, the company has increasingly harmonized its corporate identity with its famous product line, officially operating as FRITZ! GmbH to capitalize on its high brand recognition.