Sorbent 4 Ply Thick & Large toilet paper

Sorbent is a household name in Australia, known for its long-standing heritage since its founding in 1952. Originally established in Victoria, the brand quickly became an Australian staple, famously associated with its "Soft & Strong" slogan and the iconic sulfur-crested cockatoo mascot, Sunny. For decades, it paved the way in the tissue category, introducing innovations like individually wrapped rolls and multi-ply tissues to the local market.

Today, the brand's ownership has transitioned to an international landscape. Since 2018, Sorbent has been owned by the Sorbent Paper Company, which is a subsidiary of Solaris Paper and ultimately part of the Asia Pulp & Paper (APP) group, an Indonesian conglomerate. While the brand maintains a significant manufacturing presence in Australia—particularly at its Box Hill facility in Victoria—rising production costs have led the company to adopt a hybrid manufacturing model. This strategy involves keeping most toilet paper production local while relocating some converting processes to Indonesia to maintain competitiveness in the global market.