Supernatural Cleaning Products

Supernatural is a premium, eco-friendly cleaning brand launched in 2018 by Suzy Batiz, the visionary entrepreneur also known for founding the toilet spray empire Poo-Pourri. The brand was established in Austin, Texas, with a mission to eliminate single-use plastics and harsh chemicals from the home cleaning ritual. Its core product line features hyper-concentrated cleaning vials made from responsibly sourced botanicals and therapeutic-grade essential oils, designed to be mixed with water in reusable, aesthetically minimalist glass bottles.

Technically advanced for the green sector, Supernatural emphasizes a low carbon footprint by shipping concentrates rather than heavy, water-filled bottles. Production is localized within the United States, with manufacturing and warehousing operations spanning New Jersey, Indiana, Texas, and Ohio. As of 2026, the brand remains under the private ownership of Suzy Batiz and her holding entities, maintaining its independence from large consumer goods conglomerates to preserve its focus on vibrational wellness and environmental sustainability.