Macro Organic Crunchy Peanut Butter

Macro Organic Crunchy Peanut Butter is a staple product within the health-focused private label range of Woolworths Group. The brand, originally known as Macro Wholefoods Market, began as an independent organic grocery retailer in Australia in 1983. In 2009, Woolworths acquired the chain and subsequently transitioned the 'Macro' name into its primary health-oriented house brand, phasing out the physical standalone stores in favor of a broad range of supermarket products.

This specific peanut butter is primarily manufactured in Australia, often utilizing imported organic peanuts to ensure certified organic standards are met. The product is marketed under the 'Macro' label, which serves as a cornerstone of Woolworths' strategy to provide accessible, additive-free, and organic alternatives to conventional pantry items. As of 2026, the brand remains a wholly owned subsidiary of the Woolworths Group, maintaining its position as one of Australia's most recognizable organic private labels.