Made O'Meter
Discover where a brand or product originates
The UGG brand, as seen in the image, is a global fashion brand widely recognized for its sheepskin footwear. Although the term 'ugg' is a generic name for a style of sheepskin boot in Australia and New Zealand, the brand depicted here is the international trademark owned by the American company Deckers Outdoor Corporation.
The brand was originally founded in 1978 in Southern California by Australian surfer Brian Smith. Finding that the sheepskin boots popular among Australian surfers were not available in the United States, Smith began importing them and eventually trademarked the name 'UGG'. In 1995, Smith sold the brand to Deckers Brands, which has since transformed it into a global luxury lifestyle icon. While the materials such as sheepskin are often sourced from Australia, the United Kingdom, or the United States, the majority of the manufacturing for the modern UGG brand takes place in China and Vietnam to meet global demand.
In Australia and New Zealand, the legal landscape is unique; because 'ugg' is considered a generic term for the type of shoe, many local manufacturers utilize the name for their own products. However, the specific product in the image belongs to the global entity headquartered in California and is marketed worldwide as a premium lifestyle brand.
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