Beauty of Joseon Revive Serum: Ginseng + Snail Mucin

Beauty of Joseon is a South Korean skincare brand that has achieved global acclaim by modernizing traditional 'Hanbang' (Korean herbal medicine) wisdom. The brand was inspired by the Gyuhap Chongseo, a 19th-century encyclopedia that detailed the beauty secrets of women from the Joseon Dynasty.

All authentic Beauty of Joseon products are exclusively manufactured in South Korea, primarily within major industrial and R&D hubs such as Gyeonggi-do and Incheon, ensuring compliance with strict KFDA and ISO quality standards. While the brand initially launched in 2016, it underwent a significant strategic reinvention and acquisition around 2019, which propelled its massive popularity on platforms like TikTok and Instagram, particularly in Western markets like the United States and the United Kingdom.

Today, the brand is owned and operated by Goodai Global, a South Korean company based in Seoul. Goodai Global has been instrumental in scaling the brand internationally, establishing strong distribution partnerships with global retailers such as Sephora, Boots, and Olive Young.