Oatly! Matcha Strawberry Flavour oat drink

Oatly! Matcha Strawberry Flavour is a ready-to-drink plant-based beverage that combines the earthy notes of matcha green tea with a sweet strawberry twist, all based on Oatly's signature liquid oat technology. Originally launched as part of a strategic expansion into flavored, cafe-style drinks, this specific 250ml format is designed for on-the-go consumption and caters heavily to younger demographics such as Gen Z and Gen Alpha.

While the brand is deeply rooted in Sweden, where its core research and development take place, manufacturing is conducted across multiple countries to serve its global markets. The company operates major production facilities in Sweden (Landskrona), the United States, and Asia. In the UK and Europe, products are typically supplied from regional European plants to maintain freshness and sustainability goals.

Oatly Group AB, the entity behind the product, is a publicly-traded company on the Nasdaq. Since its 2021 IPO, its ownership has become a mix of public shareholders and significant strategic investors. Notable stakeholders include Nativus Company Limited (part of the state-owned China Resources conglomerate) and the investment firm Verlinvest, alongside other institutional backers like Blackstone.