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Cien is a private-label personal care brand developed by and exclusively sold at Lidl supermarkets. Originally founded in Germany, the brand's mission was to provide affordable skincare, haircare, and grooming products that rival premium brands. The 'Cien Men' line specifically caters to male daily routines, with this Shaving Gel Sensitive featuring '3x Action' technology for hydration and protection.
The manufacturing of Cien products is primarily centered in Germany, often utilizing specialized third-party contract manufacturers such as the Dalli-Group or Mann & Schröder GmbH. The brand is owned by the Schwarz Group, one of the world's largest retail entities. This ownership structure allows the brand to maintain consistent quality across Lidl's vast international network while adhering to strict European safety standards.
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