BOB Citron och Lime Lättdryck

BOB Citron och Lime Lättdryck is a popular Swedish fruit drink concentrate. The product is designed to be diluted with water (typically 1 part concentrate to 4 parts water) to create a refreshing beverage enriched with Vitamin C. The packaging highlights a "Climate Smart" approach by encouraging consumers to add water at home rather than transporting it pre-mixed.

The BOB brand has a long history in Sweden, dating back to 1948 when merchant Frank Olof Jansson started a juice factory in Kumla. The brand officially launched in 1952 and has since become one of the most recognized names in Swedish households for jams, marmalades, and fruit drinks. Production remains centered in Sweden, specifically at the factory in Kumla, where the brand also manufactures its own bottles to reduce environmental impact. Today, the brand is owned by Orkla Foods Sverige, a major player in the Nordic food industry.