SoundCloud app

SoundCloud is a globally recognized audio distribution and music streaming platform that pioneered the "creator-first" model in the digital music industry. Founded in August 2007 by Swedish entrepreneurs Alexander Ljung and Eric Wahlforss, the company was established in Berlin, Germany, which remains its primary operational hub and global headquarters. The platform was officially launched in October 2008 and quickly became the go-to service for independent artists to upload and share their work, famously helping launch the careers of artists like Billie Eilish and fostering the "SoundCloud Rap" subgenre.

While the brand was born in Germany, its ownership has evolved significantly through various funding rounds. Following a major financial restructuring in 2017 to ensure the company's survival, a majority stake was acquired by institutional investors including The Raine Group (USA) and Temasek Holdings (Singapore). As of 2024 and heading into 2026, the company continues to operate under this institutional oversight with reports suggesting a potential sale or IPO as part of a planned liquidity event. SoundCloud maintains a significant international presence with additional offices in major cities like New York and London, though its technical development and corporate identity remain rooted in Berlin.