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AVEO (often stylized as AVEO MED for its dermatological line) is a private-label brand owned by the German drugstore chain Müller. The brand focuses on affordable personal care, ranging from hand soaps and shampoos to specialized lip care products like the one shown in the image.
Müller is a prominent retail company headquartered in Ulm, Germany. It was founded in 1953 by Erwin Müller and has since grown into one of the largest drugstore chains in Europe, operating in several countries including Austria, Switzerland, Croatia, and Hungary. The brand AVEO is exclusively developed and distributed through Müller's retail network.
Most AVEO products are manufactured in Germany through partnerships with specialized third-party cosmetic manufacturers. Since the brand is sold across several European territories, production can occasionally occur in other EU countries to optimize the supply chain for regional Müller locations, though the brand identity remains firmly German.
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