Weißer Riese Universal Gel laundry detergent

Weißer Riese (the "White Giant") is a historic German laundry detergent brand that has been a staple in European households since its launch in 1966. Known for its high-performance cleaning and value-for-money positioning, the brand was originally developed by the German conglomerate Henkel.

The product shown is the Universal Gel variant, designed for high stain-removal efficiency even at low temperatures (from 20°C). As indicated by the 'Made in Germany' seal visible on the packaging, the product is manufactured at Henkel's domestic production facilities, which are some of the most advanced chemical plants in the world.

Henkel AG & Co. KGaA, headquartered in Düsseldorf, remains the sole owner and manufacturer of the brand as of 2026. The company manages Weißer Riese under its Consumer Brands business unit, which was formed from the merger of its Laundry & Home Care and Beauty Care divisions to streamline global operations and enhance brand innovation.