Made O'Meter
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INEOS Non Bio Laundry Liquid is a part of the INEOS Hygienics consumer range, which was famously established during the 2020 global pandemic. Originally a business focused on industrial petrochemicals, INEOS pivoted to retail hygiene and cleaning products after producing hospital-grade hand sanitiser for the NHS and healthcare services. This specific laundry liquid is marketed as a 'Next Gen' high-performance cleaner, utilizing plant-powered surfactants and science-backed fragrances designed to provide stress-relieving benefits while remaining kind to sensitive skin.
While the brand was founded by British billionaire Sir Jim Ratcliffe and headquartered in London, the INEOS Hygienics division was recently sold in May 2025 to SKG Capital Partners, a family office based in the Middle East. Despite this change in ultimate ownership, the manufacturing of their laundry range continues to be primarily centered in the United Kingdom, specifically at their specialised facilities such as the Newton Aycliffe plant in County Durham. The brand maintains its identity as a science-led innovator, bridging the gap between professional-grade industrial chemistry and everyday household cleaning solutions.
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