Rituals Cosmetics personal care product

Rituals Cosmetics is a prominent lifestyle brand specializing in luxury body care and home fragrances. Founded in 1999/2000 by Raymond Cloosterman in Amsterdam, the brand was built on the philosophy of transforming mundane daily routines into more meaningful moments—a concept inspired by ancient Eastern traditions.

While the brand's heart and design reside in the Netherlands, its manufacturing footprint is strategically spread across Europe to maintain high quality and efficient logistics. A significant portion of its production takes place in Belgium, with other facilities located throughout European Union countries. In recent years, Rituals has achieved B Corp certification, reflecting a deep commitment to social and environmental responsibility, including sustainable packaging and ethical ingredient sourcing.

The company remains primarily private and is still led by its original founder, Raymond Cloosterman. It has grown from a single basement store in Amsterdam to a global powerhouse with nearly a thousand standalone shops across Europe, Asia, and the Middle East, establishing itself as one of the fastest-growing Dutch luxury brands in history.