SIMPLY Speedy Tom protein bar

SIMPLY Speedy Tom is a gourmet protein bar featuring a combination of passion fruit, cocoa, and premium dark chocolate. The brand, originally known as Simply Chocolate, was founded in Copenhagen, Denmark, in 2011. The product is handmade using natural ingredients at the company's factory in Copenhagen, which is partially powered by solar energy.

The brand is distinctive for naming its products with personality-driven titles like 'Speedy Tom,' which is named after the Danish Le Mans racing legend Tom Kristensen. SIMPLY emphasizes sustainability and ethical sourcing, holding memberships in organizations like the Cocoa Horizons Foundation to support cocoa-growing communities in the Ivory Coast. Today, the brand is owned by the Copenhagen-based company Simply Chocolate Copenhagen, with ultimate ownership linked to billionaire investor Alshair Fiyaz via his investment vehicles as of the current reporting period.