Enervit The Protein Deal crunchy protein bar

Enervit is a premier Italian sports nutrition brand with a history dating back to 1954. Founded by pharmacist Paolo Sorbini in Milan, the company originally operated under the name Also Laboratori antes introducing the Enervit brand in 1976. The brand is celebrated for its deep scientific roots in endurance sports, having powered legendary athletes and professional cycling teams such as UAE Team Emirates.

The Protein Deal line is part of Enervit's modern functional food portfolio, designed to provide high protein content (20g) with minimal sugar. The product is manufactured in Italy at the company's own production facilities, ensuring strict quality control from raw materials to the finished bar. The brand remains under the ultimate ownership of Enervit S.p.A., an Italian public company where the founding Sorbini family still maintains a significant leadership and ownership stake.