Barebells Vegan Salty Peanut protein bar

Barebells is a prominent functional food brand that originated in Stockholm, Sweden, in 2016. The brand was established with the goal of providing high-protein snacks that do not compromise on taste, quickly becoming a leader in the Nordic markets before expanding globally.

Manufacturing of Barebells products typically takes place within the European Union for the international market, while specific production facilities in the United States handle the demand for the North American market. This dual-regional manufacturing strategy ensures product freshness and local availability.

The brand is owned by the Vitamin Well Group, a Swedish-based multi-brand health and wellness company. In recent years, the company has seen significant investment and was reportedly valued at around $3 billion following interest from global private equity firms. Today, Barebells is available in over 40 countries, maintaining its identity as a premium Swedish fitness food brand under the ultimate ownership of the Vitamin Well Group.