Fantastic Original Rice Crackers

Fantastic Snacks is a well-known Australian-founded brand that has been a staple in the snack food market for over 40 years. Originally established in Australia, the brand gained popularity for its wide range of convenient and flavourful products, including instant noodles and rice crackers. The brand is particularly recognised for introducing Japanese-style rice crackers to the Australian mainstream market.

Today, the brand is owned by the San Remo Macaroni Company, a prominent privately-owned Australian food business based in Adelaide, South Australia. While the brand is Australian-owned and maintains its head office in Australia, the manufacturing of specific products like these rice crackers is primarily outsourced to Thailand to leverage regional expertise in rice-based snack production. The parent company, San Remo, continues to manage the brand's global distribution and product development from its headquarters in Australia.