Squeezy Sports Nutrition drink

Squeezy is a pioneer in the sports nutrition industry, recognized as the brand that invented the world's first energy gel in 1987. Founded in Germany, the brand was born out of a scientific and athletic need for an efficient, easy-to-digest energy source for endurance athletes. Unlike many modern competitors that focus heavily on marketing trends, Squeezy maintains a focus on science-based formulas, often prioritizing low-osmolality and high digestive compatibility to prevent stomach issues during intense physical activity.

The brand's production is firmly rooted in Germany, where it partners with certified food manufacturers to maintain high quality and safety standards. Ownership of the brand remains under Squeezy Sports Nutrition GmbH, headquartered in Braunschweig, Germany. Over the decades, Squeezy has expanded its portfolio from its original energy gels to include energy bars, electrolyte drinks, and recovery products, supporting both professional national teams and amateur endurance athletes worldwide.