ZERoh! Apple Pumpkin Spice juice concentrate

ZERoh! is a popular Scandinavian brand of calorie-free and sugar-free juice concentrates (often referred to as 'saft'). The product shown is the 'Apple Pumpkin Spice' flavor, which is typically released as a seasonal or 'Merry Christmas' edition.

The brand was launched in 2013 and is owned and developed by Lerum AS, which is Norway's largest family-owned producer of fruit juices and jams. ZERoh! distinguishes itself by using natural flavors and colors and is marketed as a healthier, sustainable way to enjoy water. Because it is a highly concentrated syrup, it requires dilution (typically 1 part syrup to 9 parts water) before consumption. While originally founded in Norway, the brand has achieved significant market presence across the Nordic countries, including Sweden and Finland.