FUN Light Passion Rhubarb squash

FUN Light is a highly popular brand of sugar-free liquid water enhancers, specialized in the Nordic and Baltic markets. Originally created in 1982 by Hermod Nergård and launched through Gimsøy Kloster in Norway, the brand was developed as a low-calorie alternative to traditional sugary juices. It was later introduced to the Swedish market in 1992.

Today, the brand is owned by the Orkla Group, a major Norwegian conglomerate. While it has its roots in Norway, the production for the Swedish market takes place locally at the Orkla Foods Sverige facility in Kumla. The brand is known for its wide variety of flavors and colorful labels, which are regularly revitalized with modern designs to maintain its position as a market leader in the zero-calorie beverage segment.