Primo Acquerello Fine Watercolour

Primo Acquerello Fine Watercolour is a professional-grade art product manufactured by Morocolor Italia S.p.A. The brand's history dates back to 1933 in Padua, Italy, where it began as Camillo Moro Padova (CMP), specializing in school chalk. Over three generations, the family-owned business evolved into Morocolor, expanding its product line to include high-quality paints, watercolours, and other creative tools under the Primo brand name.

Today, the products are primarily produced in the company's Italian facility located in Campodarsego, which utilizes renewable energy for its operations. In 2023, Morocolor Italia S.p.A. became part of the Osama Group, a prominent Italian stationery and office supply collective, ensuring its continued growth and distribution to over 80 countries worldwide.