Wall's Moments ice cream snack

Wall's Moments is a bite-sized frozen snack produced by the Heartbrand family, one of the world's most ubiquitous ice cream brands. Depending on the region, this product may be branded under local Heartbrand names such as Frigo in Spain, HB in Ireland, or Langnese in Germany, all featuring the iconic red-and-white heart logo. The product typically consists of vanilla ice cream with a chocolate sauce core, coated in milk chocolate and hazelnut pieces.

The Wall's brand traces its history back to 1786 in London, where Richard Wall established a butcher shop. It wasn't until 1922 that the brand officially launched its ice cream line to counteract seasonal meat sales slumps. Today, manufacturing is highly decentralized across a global network of factories, with major hubs like Gloucester in the UK producing billions of units annually to serve local markets.

While traditionally a flagship of Unilever's Refreshment division, the brand is currently transitioning. In 2024, Unilever announced plans to spin off its entire ice cream business into a separate entity to streamline operations. As of 2026, the brand is managed under this standalone structure, often referred to as 'The Magnum Ice Cream Company', which remains the ultimate owner of the global Heartbrand portfolio.