Fine Fluffy white sterilized tissue

Fine Fluffy is a well-known brand of facial tissues under the umbrella of Fine Hygienic Holding (FHH). The brand is particularly distinguished by its 'SteriPro' technology, an ultraviolet sterilization process designed to ensure the tissues are germ-free and clinical-grade. This focus on hygiene led the Family Hygiene Institute to name Fine the 'Sterilized Brand of the Decade' in 2020.

Manufacturing takes place across several integrated paper mills and converting plants located in Jordan, Egypt, Saudi Arabia, Morocco, and the United Arab Emirates. The company originally grew from a small trading business in Jordan into a major multinational corporation serving over 80 markets worldwide.

Ownership remains largely within the founding family through Fine Hygienic Holding, which has dual headquarters in Amman, Jordan, and Dubai, UAE. While the Nuqul family maintains primary control, investment firms like Affirma Capital have previously held minority stakes to support the company's global expansion and diversified wellness portfolio.