Made O'Meter
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NOAH is a dedicated natural hair care brand founded in 2006 near Venice, Italy. The brand was established by the company Pure Brands with a mission to bridge the gap between high-performance professional salon results and eco-friendly, natural formulations.
The product shown is the NOAH Dry Neutro Spray Shampoo, which utilizes natural ingredients like tapioca starch and coconut to refresh hair between washes without the use of water. The brand's philosophy centers on being 'made in Italy,' ensuring that all research, development, and manufacturing take place domestically to maintain high quality and environmental standards.
While the brand operates independently under the 'Pure Brands' umbrella, it has attracted professional investment, notably from Bios Line Holding, an Italian company specializing in natural health and beauty sectors. The brand remains headquartered in Padua, Italy, continuing its heritage of Italian-made natural cosmetics.
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