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Naughty Nuts is a German organic food brand specializing in innovative nut butters and snacks. Founded in Cologne in 2021 by entrepreneurs Benjamin Porten and Lorenz Greiner, the brand quickly gained popularity for its direct-to-consumer approach and clean-label products.
In 2023, following insolvency, the brand was acquired by the Bulgarian organic food leader, Smart Organic AD. As part of this transition, production was shifted to Smart Organic's advanced manufacturing facilities in Bulgaria. The brand continues to operate as a prominent player in the European health food market, focusing on vegan, palm-oil-free, and organic-certified compositions.
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