Fixa cola

Fixa is a private label brand owned by the Swedish food retail group Axfood. While primarily known for its extensive range of household and kitchen products such as storage solutions, cleaning supplies, and paper goods, the brand also covers a selection of essential groceries and beverages, including soda products like cola.

The brand was developed specifically for the Nordic market to provide high-quality household essentials at a competitive price point. It is sold through Axfood's various retail chains, including Willys, Hemköp, and Snabbgross. As an own-label brand for a major Swedish retailer, the production is typically handled by contract manufacturers in Sweden or neighboring European regions to ensure logistical efficiency and compliance with Axfood's sustainability and quality standards.