Juice Burst Orange

Juice Burst is a prominent British fruit juice brand known for its distinctive 'punchy' flavors and clear bottle packaging. The brand's history is deeply rooted in the West Midlands, particularly in Wednesbury where its parent company, Purity Soft Drinks, has operated for over 130 years. Founded in 1892, Purity Soft Drinks began as a local supplier delivering beverages by horse-drawn dray.

The production of Juice Burst occurs primarily at the company's dedicated manufacturing facility in Wednesbury, United Kingdom. While the brand sources its fruit ingredients globally—such as oranges from major producers like Brazil and Florida—the final blending, processing, and bottling are conducted in the UK. This local manufacturing presence allows the brand to maintain its long-standing status as a significant regional employer.

Ownership of the brand has evolved from a family-run business to professional private equity management. After being held by the Cox family for decades, Purity Soft Drinks was acquired by Langholm Capital in 2012. More recently, in 2021, the company was acquired by the European private equity firm Verdane. Under Verdane's stewardship, Juice Burst has expanded its market presence across major UK retailers and continues to lead in the 'drink now' juice category.