Nutella & Go! snack

Nutella & Go! is a popular snack pack produced by the Italian confectionery giant Ferrero. The brand's history dates back to post-World War II Italy, specifically 1946, when Pietro Ferrero created 'Pasta Gianduja' to stretch a limited supply of cocoa with hazelnuts. This eventually evolved into the Nutella spread we know today, officially launched in 1964.

For the German and Northern European markets, Nutella products, including the spread and snack variants, are primarily manufactured at the Ferrero plant in Stadtallendorf, Germany, which has been operational since 1956. However, due to its global reach, production also occurs in various other locations worldwide, including Italy, France, and North America, to meet regional demand.

As of 2026, the brand remains under the ultimate ownership of Ferrero International S.A., a private family-owned company headquartered in Luxembourg. The company is one of the largest confectionery groups in the world, managing iconic brands like Kinder, Ferrero Rocher, and Tic Tac. In Germany, local operations and distribution are handled through Ferrero Deutschland GmbH.