Hyper Energy Bar energy drink

Hyper Energy Bar is a rapidly growing beverage concept that specializes in handcrafted energy drinks, coffee, and specialty snacks. Founded in 2021 by Chris and Izzy Whalen in Waukee, Iowa, the brand was established with the mission of reintroducing high-quality hospitality into the quick-service industry. Rather than a pre-packaged canned beverage found on retail shelves, Hyper's products are fresh, customized drinks prepared by 'Energistas' at dedicated drive-thru and walk-in locations.

The brand's growth is supported by the Heart of America Group, a hospitality company with a deep-rooted history in hotel and restaurant management. While the concept began as a local Iowa startup, it has quickly expanded across the Midwest, reaching states like Nebraska and Kansas. The manufacturing of their drinks—which involves blending proprietary bases with over 100 unique flavor combinations—occurs on-site at their retail locations within the United States.