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Eatr is a modern digital health platform and mobile application designed to simplify meal planning and nutrition management through artificial intelligence. Founded in 2002 and later evolving with advanced AI technology, the brand focuses on provides personalized meal plans, calorie tracking, and customized recipe discovery for various dietary needs such as keto, vegan, and pescatarian lifestyles.
Headquartered in Dubai, United Arab Emirates, the company operates under Eatr LLC. It received significant growth momentum through a seed funding round in June 2024 led by V3V Ventures. While the software is developed and managed primarily in the UAE, its digital services are accessible globally, and its user base spans multiple continents including North America and Europe. The brand positions itself as a 'culinary companion' aiming to combat rising obesity rates and simplify the logistics of sustainable healthy eating.
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