Made O'Meter
Discover where a brand or product originates
The Cricut TrueControl Knife Kit is a precision cutting tool designed for crafters and hobbyists to achieve detailed cuts on various materials including paper, cardstock, and thin plastics. The brand, Cricut, is a major player in the DIY and creator economy, known primarily for its electronic cutting machines and an extensive ecosystem of handheld tools and materials.
The brand originated in the United States, specifically in Utah, under the company Provo Craft & Novelty, which was founded in 1963. Over the decades, it evolved from a wholesale craft supplier into a tech-driven global brand. Today, Cricut is a publicly traded company (NASDAQ: CRCT) headquartered in South Jordan, Utah, with governance and ownership distributed among institutional and retail investors.
While the brand is deeply rooted in American crafting culture, its physical products—including the TrueControl Knife—are manufactured in China to leverage large-scale production efficiencies. This allows the company to distribute its professional-grade crafting tools to makers across North America, Europe, Australia, and beyond.
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