By Veira haircare

By Veira is a contemporary Swedish haircare brand that emphasizes sustainability, transparency, and professional-grade performance at an accessible price point. The brand's name is derived from Old Norse, meaning "true," reflecting its commitment to clean beauty and honest product claims.

All By Veira products are manufactured in their own solar-powered factory located in southern Sweden. This internal production model allows the brand to maintain strict control over quality and environmental standards, including water recycling and circular air condensation systems. The brand is notable for its B Corp certification and PETA-approved vegan and cruelty-free formulas.

Founded in 2019, the brand is owned and operated by its parent entity in Sweden, positioning itself as a boutique yet globally available provider of high-performance haircare solutions. It is widely distributed through major retailers like Normal in Europe and platforms like Amazon and Walmart in the United States.