Bluebird Rashuns Corn Snacks

The product shown is a bag of cheese and bacon flavoured corn puffs, specifically known as Bluebird Rashuns in the New Zealand market. While this particular packaging appears as a generic or institutional 'value' clear bag often found in hospitality, bulk-buy stores, or specific retail promotions (such as the 'Budget' or 'Hully Gully' variants), the flavor profile and product appearance are synonymous with the iconic Rashuns brand. Bluebird Foods is a dominant snacks manufacturer in New Zealand, producing an array of puffed corn treats.

Originally founded in 1947 by Les Saussey in New Zealand, Bluebird Foods became a household name for potato chips and corn snacks. It was later acquired by the international food giant PepsiCo. The manufacturing remains localized in New Zealand, primarily at the company's plant in Wiri, Auckland, ensuring the product retains its 'Kiwi-made' heritage while operating under global corporate ownership.