High Noon Vodka Seltzer Grapefruit

High Noon Vodka Seltzer is a popular American hard seltzer brand that distinguishes itself by using a real vodka base rather than the fermented cane sugar or malt used by many competitors. It was launched in May 2019 by E. & J. Gallo Winery, a giant in the beverage industry known for its extensive portfolio of wines and spirits. The product is crafted using vodka distilled five times from Midwestern corn, which is then blended with real fruit juice and sparkling water.

Manufacturing takes place in the United States, with significant production handled at GALLO's large-scale facilities. Notably, the company opened a massive $423 million production and distribution hub in Chester County, South Carolina, which serves as a major site for High Noon's assembly and distribution across the country. The brand quickly rose to become a market leader in the spirit-based canned cocktail category, aided by strategic marketing partnerships with media entities like Barstool Sports. Despite its rapid growth and collaborations, High Noon remains a wholly owned brand of GALLO, which continues to be a privately held, family-run corporation headquartered in Modesto, California.