White King Toilet Gel Eucalyptus

White King is an iconic Australian household cleaning brand with a history spanning over a century. Originally gaining fame for its powerful liquid bleach, the brand has since expanded its range to include specialized laundry and bathroom cleaning products such as this Eucalyptus Toilet Gel. For many decades, it was a flagship brand for the Australian company Pental Limited (formerly Symex).

In late 2023, a significant shift in ownership occurred when Pental Limited divested its entire consumer products division, including the White King brand, to Selleys—a well-known subsidiary of DuluxGroup Australia. Consequently, as of 2024 and moving forward into 2026, White King is under the ultimate ownership of DuluxGroup. The product remains deeply tied to its Australian roots, with most of its manufacturing operations traditionally centered in Shepparton, Victoria, ensuring its status as a locally made household staple.