Vanish Napisan Gold Multi Power Pink Powder

Vanish Napisan is a leading laundry stain remover brand in the Australian and New Zealand markets, known for its powerful 'Oxi Action' formula. The specific product shown is the Gold Multi Power Pink Powder, which is formulated to remove stains, prevent color transfer, and eliminate odors even in cold water washes. The product is manufactured locally in Australia to serve the domestic market, utilizing high-performance ingredients like sodium percarbonate and enzymes.

The history of the Vanish brand is rooted in several international developments. The Vanish name originally launched in 1983 through a Scottish company, Projectina Co Ltd, before being acquired by Ecolab and later entering the Benckiser portfolio in 1987. In Australia, the brand merged its identity with the well-established local 'Napisan' name—an iconic Australian brand originally created for sanitizing cloth diapers—to form the 'Vanish Napisan' sub-brand. Today, the brand is owned by Reckitt (formerly Reckitt Benckiser), a British multinational that was formed by the 1999 merger of the UK's Reckitt & Colman and the Netherlands' Benckiser N.V.