Primo Tomates en dés

Primo is a storied Canadian brand with roots dating back to its founding by Primo Poloniato in 1954 in Toronto, Ontario. Initially established as a pasta manufacturer for Canada's growing European immigrant population, the brand's ownership evolved through various multinational corporations including Pillsbury, Nabisco, and Kraft Foods.

In 2006, the brand was 'brought home' when it was acquired by Sun-Brite Foods Inc., a family-owned Canadian enterprise based in Ruthven, Ontario. Today, Primo is recognized as a staple in Canadian households, particularly known for its commitment to local sourcing. The tomatoes used in products like these 'Tomates en dés' (diced tomatoes) are typically grown in the rich soils of Southwestern Ontario, specifically around the Leamington area, and processed at Sun-Brite's facilities in Ruthven. This vertical integration ensures that the product is manufactured, processed, and packaged entirely within Canada.