Luxplus membership service

Luxplus is a prominent European online membership club that specializes in the retail of beauty, health, and personal care products. Founded in 2013 in Copenhagen, Denmark, the company operates on a subscription-based model, providing its members with exclusive access to significant discounts on a vast selection of global brands. While Luxplus is primarily a retailer and does not manufacture most of the goods it sells, the products available on its platform originate from a wide range of international manufacturers across Europe, North America, and Asia.

In December 2020, the Danish private equity firm CataCap acquired a majority stake (66%) in Luxplus to accelerate its international expansion. Since then, the brand has solidified its presence beyond its original Nordic roots, operating localized webshops in countries such as Sweden, Norway, Finland, Germany, the Netherlands, and the United Kingdom. Headquartered in Copenhagen, Luxplus continues to lead the subscription-based beauty retail sector by leveraging efficient digital logistics and a member-centric pricing strategy.