Lacoste Cotton Stretch Trunk 3-pack

Lacoste is a historic French fashion brand founded in 1933 by tennis champion René Lacoste and entrepreneur André Gillier. Famous for its iconic crocodile logo—the first-ever brand logo to appear on the exterior of a garment—the brand originally revolutionized sports apparel with the introduction of the breathable cotton petit piqué polo shirt.

Today, Lacoste operates as a global lifestyle brand. While its heritage and design headquarters remain in Paris, France, its manufacturing is distributed internationally to meet global demand. Products are primarily manufactured in France, China, Vietnam, Thailand, Peru, and Morocco. Lacoste underwear specifically is often produced in high-volume textile hubs across Asia and North Africa.

Since 2012, Lacoste has been fully owned by the Swiss family-held conglomerate Maus Frères SA (now MF Brands Group). This transition marked the end of original family ownership following a management dispute. Under the direction of MF Brands Group, the label has successfully pivoted to attract a younger audience through high-profile collaborations and a focus on premium streetwear and essentials.