Redmi (Xiaomi sub-brand) electronic device

Redmi is a prominent consumer electronics brand that operates as a subsidiary of the Chinese tech giant Xiaomi. Originally launched in July 2013 as a budget-friendly line of smartphones, Redmi was established as a separate sub-brand in January 2019 to handle entry-level and mid-range devices, allowing the main Xiaomi brand to focus on premium flagship products.

While the brand's research and development are centered in China, its manufacturing footprint is global. Products are primarily manufactured in China across major electronic hubs like Shenzhen and Guangzhou. However, to meet local demand and benefit from regional manufacturing incentives, Redmi extensively utilizes assembly plants in other countries, most notably in India (through partners like Foxconn and DBG) and Vietnam. This strategy allows the brand to maintain its reputation for high-value specifications at competitive price points.