Alvarez Gómez Agua Fresca de Flores Verbena

Alvarez Gómez is one of Spain's most iconic and historic fragrance houses, founded in 1899 in Madrid by cousins Herminio Alvarez Gómez, Belarmino Gómez, and Emilio Vuelta Gómez. The brand became famous for its 'Agua de Colonia Concentrada', a citrus-based scent that became a staple in Spanish households after its release in 1912.

The Agua Fresca de Flores Verbena product is a more contemporary addition to their lineup, often presented in traditional metal tins that reference the brand's long heritage. Despite its vintage aesthetic, this specific line was launched around 2019 to target a modern audience seeking fresh, botanical scents.

While originally a family-owned business passed down through four generations, the company faced economic challenges in the 21st century. In April 2019, the brand was acquired by the Global Saphir Group (specifically Global Saphir Group, S.L.), a major Spanish fragrance producer. Today, the products are still manufactured in Spain, primarily in facilities located in the Madrid region, maintaining the brand's local identity while benefiting from the distribution power of a larger corporate group.